The credibility of LegalZoom's content is significantly boosted by its approach to author bios.Įvery author has a detailed, honest, and transparent biography, many boasting a strong legal background. Bolstering E-E-A-T: Expertise, Authority, and Trustworthiness Showing that the content has depth.Īnd there are some nice images in many of the posts, like this one.Ĭustom content imagery is IMHO going to be huge over the coming years and an area that is itching for an agency to step into. Well, look at sites that have done it for a long time.if it didn't work, someone would have stopped it a long time ago.Īnd Legal Zooms' content approach has been working wonders for a long time.Įach piece is an average of 3000 words long, with some about 4000 plus. This is something that I know that marketers will struggle to get their heads around. This comprehensive library acts as a magnet for anyone seeking legal advice or services online.Īnd you can see this strategy works as they've been doing it since before 2016. With over 5000 pages of comprehensive, informational content, LegalZoom offers a wealth of resources designed to answer a wide variety of legal questions, such as 'how to apply for an LLC.' LegalZoom's content strategy is a key pillar of its digital success. The Power of Informational Content at Scale To put this into perspective, acquiring this volume of traffic through pay-per-click advertising would cost an estimated $8.2 million each month.
This degree of digital authority enables LegalZoom to rank for a massive array of 801,000 keywords, driving a remarkable 2.8 million monthly visitors to their platform. What are Their SEO Metrics Like?Īccording to Ahrefs, LegalZoom has an impressive domain rating of 85 and a UR rating of 82, signifying the site's strength and authority within the digital landscape.įurther underlining their SEO success is their extensive backlink profile, which includes over 709,000 backlinks from 36,000 unique referring domains. Their services encompass everything from personal legal needs like estate planning and intellectual property protection to supporting small and medium businesses with forming and operating their legal entities. LegalZoom is a digital platform that aims to make navigating the often intricate world of legal procedures more accessible and less daunting for ordinary people and businesses. And yes, you'll be sent the recordings too.
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